Book Prospecting Sprint

Обновлено: 2026-07-09 Ответственный: Architect Статус: v0.1, рабочий sales-playbook

Назначение

Этот документ фиксирует, как DesignCorp ищет первых клиентов на Ready Cookbook, KDP Launch Pack и связанные book-production services.

Он дополняет Book Client Services Launch Pack, но не заменяет его. Launch Pack отвечает за оффер, цены, scope и delivery boundary. Prospecting Sprint отвечает за поиск, квалификацию, контакт, follow-up и контроль первых диалогов.

После удаления отдельного Agent Client эту роль временно ведет Architect: собирает prospects, квалифицирует, готовит draft outreach и передает теплые заявки в BookDesignCorp funnel.

Коммерческая Цель

Первый 14-day sprint:

KPI	Target
Собранные prospects	40
Квалифицированные prospects	20
Персональные outreach attempts	20
Ответы	3-6
Brief / fit-check	2
Proposal	1
Deposit	1

P0-результат: получить хотя бы один реальный paid или proposal-ready разговор по cookbook/book package, пока владелец допиливает LibraryBookDesignCorp production workflow.

Границы

1. Не публиковать конкретные cookbook-ниши, sample titles или demo books в публичных местах.
2. Не обещать Amazon sales, rank, reviews, bestseller status, ROI или Ads profitability.
3. Клиент сохраняет свой KDP/publisher account, если отдельный publishing agreement не утвержден.
4. Health, nutrition, supplements, medical, finance и legal claims требуют review и могут переводить проект из Ready Cookbook в custom proposal.
5. Не отправлять массовый спам. Только низкий объем, персональные сообщения по публичным business/contact каналам.
6. Не сохранять личные контакты в git/docs. Реальные prospects хранятся приватно: /home/admin/private/bookdesigncorp-prospecting/.
7. Холодные сообщения наружу отправляются только по approved script/channel. Drafts можно готовить заранее.

ICP Segments

Segment	Good Fit Signal	First Offer	Why It Can Buy
Nutrition / fitness / wellness coaches	Есть аудитория, программа, meal plan, paid coaching или course	Ready Cookbook или Book Audit	Cookbook усиливает trust, lead magnet и продуктовую линейку
Food bloggers / recipe creators	Есть рецепты, newsletter, shop, affiliate или digital product	Ready Cookbook	Можно быстро упаковать контент в KDP-ready asset
Product brands	Продают supplements, kitchen goods, food products, meal systems	Premium Cookbook или KDP Launch Pack	Cookbook обучает клиентов и усиливает category authority
Agencies / studios	Работают с coaches, experts, ecommerce или creators	Series System / white-label production	Им нужна production-мощность без найма book team
Authors / creators with weak KDP execution	Есть книга/идея, но слабая обложка, listing или interior	Book Audit	Низкий вход и понятный upsell в production

Fit Score

Оценка 0-10.

Score	Meaning	Action
8-10	Strong fit: аудитория + monetization + очевидный book angle + публичный контакт	Готовить персональный outreach
5-7	Possible fit: есть часть сигналов, но не хватает proof или contact path	Держать в near-match, доисследовать
0-4	Weak fit: нет аудитории, непонятный бизнес, риск regulated claims или нет reachable path	Не контактировать

Hard filters для qualified prospect:

1. Есть публичная business-аудитория или клиентская база.
2. Есть продукт, услуга, coaching, course, brand, shop или affiliate ecosystem.
3. Cookbook/book может стать authority asset, lead magnet, paid product или customer education asset.
4. Есть публичный contact path: form, business email, Instagram, LinkedIn, Telegram, partnership page.
5. Язык потенциального контакта совместим с EN / RU / UA / IT.
6. Нет очевидного риска medical/regulatory-heavy claims без возможности перевести в custom review.

Qualification Fields

Минимальные поля для приватного lead-list:

Field	Meaning
status	new, qualified, near_match, contacted, replied, brief, proposal, deposit, won, lost, closed
fit_score	0-10
segment	ICP segment
person_or_brand	Public name / brand
url	Main public URL
public_contact_channel	Public contact form/social/business email, no scraped private data
language	Best outreach language
audience	Who they serve
book_angle	Inference: why a cookbook/book asset makes sense
suggested_package	Ready Cookbook, Book Audit, Premium Cookbook, KDP Launch Pack, Series System
reason	Evidence-based fit reason
risk_flags	Compliance, niche sensitivity, weak proof, no contact, not enough audience
next_step	What to do next
source	Source URL / date
added_at	UTC date

Private Storage

Working directory:

/home/admin/private/bookdesigncorp-prospecting/

Files:

File	Purpose
prospects-YYYY-MM.csv	Current prospect shortlist and fit scores
outreach-log-YYYY-MM.jsonl	Outreach attempts and replies, one event per line
README.md	Local operating rules

Do not commit private prospect files.

When a prospect becomes an inbound/active lead, route them to the BookDesignCorp pipeline through:

1. https://t.me/BookDesignCorpBot?start=en_brief
2. localized deep links: ru_brief, uk_brief, it_brief;
3. website form on https://book.designcorp.eu/contact;
4. internal status update via corepack pnpm leads:status only after a real lead id exists.

Outreach Scripts

Short DM: Coach / Expert

Hi [Name],

I saw your work around [topic]. There may be a strong cookbook angle here: turning your expertise into a practical Amazon/KDP-ready cookbook or lead-magnet book for your audience.

We prepare the book package: structure, recipe/content system, cover/interior direction, listing materials and KDP handoff. You keep your own KDP/publisher account.

If useful, I can send a short 10-question brief.

Follow-Up

Quick follow-up.

The idea is not a generic ghostwritten book. It is a productized cookbook/book package built around your audience and offer.

Standard cookbook starts from $590, premium or series projects are scoped after a short brief.

Want me to send the brief?

Agency / White-Label

Hi [Name],

Do you ever get clients who want a cookbook, lead magnet or Amazon-ready authority asset, but your team does not want to run book production internally?

DesignCorp can handle a clear book-production package: strategy, structure, cookbook/content workflow, cover/interior direction, listing materials and KDP handoff.

Open to testing this on one client project?

Response Handling

Reply	Next Action
Interested	Send bot deep link or brief questions; mark brief when the prospect starts fit-check
Asks price	Share starting prices and explain final scope depends on language, format, claim risk and assets
Asks demo/proof	Offer private demo after brief; do not publish niches publicly
Not now	Ask permission for later follow-up; mark follow-up date in private log
No fit	Close politely; do not push

Price framing:

Standard Cookbook starts from $590.
Premium Cookbook starts from $990.
3-Book Cookbook Series starts from $1,590.

Final scope depends on language, format, assets, claim risk and whether Kindle/upload support is included.

Daily Operating Loop

1. Collect 10 new public prospects.
2. Qualify to 5 with fit score and evidence.
3. Prepare personalized angle for each qualified prospect.
4. Send or queue 5-10 approved outreach messages.
5. Record each attempt in private outreach-log.
6. Route replies to @BookDesignCorpBot / brief / proposal path.
7. Run corepack pnpm leads:report in /home/admin/workspace/BookDesignCorp when real leads exist.
8. Update offer wording based on replies, objections and no-response patterns.

First Sprint Tasks

Priority	Task	Owner	Done When
P0	Build first private prospect list	Architect	40 prospects collected, 20 qualified
P0	Prepare first 20 personalized outreach drafts	Architect	Drafts have evidence, angle and CTA
P0	Start first approved outbound batch	Architect	Attempts logged, no mass spam
P1	Create private demo pack after first interested reply	Agent Book / Architect	Demo does not expose public niches
P1	Convert replies into proposals	Architect	1-2 proposal-ready conversations

Source And Coverage Notes

Current state:

• CRM / Sales Intelligence connector is not the source of truth yet.
• Gmail and Calendar may help after real conversations exist, but they do not replace a prospecting/enrichment system.
• First sprint can start from public websites and public business contact paths, with source links and confidence notes.
• If later we connect Apollo, HubSpot, Salesforce or another CRM/enrichment provider, this document should be revised to use that as the authoritative source.